How to promote your fundraising
There are lots of ways to share your fundraising journey.
Tell your family and friends
It starts at home! Tell everyone what you're planning, and perhaps even enlist their help. Maybe they can share your JustGiving page with their colleagues at work?
Spreading the Word on Social Media
Social media offers a powerful way to share your fundraising journey with family, friends, colleagues and your wider community. Whether you choose Facebook, Instagram, Twitter, LinkedIn or other platforms, you have access to free tools that can help transform your fundraising efforts into something truly meaningful.
Every post you share helps spread awareness about spina bifida and hydrocephalus, while giving people the opportunity to support families who need it most. Here's how to make your fundraising promotion as effective as possible:
Share Your Story and Purpose: Tell people exactly what you're doing and why Shine matters to you. Personal stories create genuine connections and help others understand the vital work we do supporting people with spina bifida and hydrocephalus.
Make Donating Simple: Always include a link to your online fundraising page so supporters can donate easily. Every donation, no matter the size, helps us continue our essential work with families across the UK.
Use Photos and Videos: Visual content brings your fundraising to life. Share images of your training, preparation, or fundraising activities. These personal touches help people feel part of your journey and understand the commitment you're making for our community.
Keep People Updated: Regular updates about your progress create ongoing engagement. Share training milestones, preparation updates, or simply remind people why you're supporting Shine. These updates give your network multiple opportunities to donate and learn more about our work.
Harness the Power of Hashtags: Use relevant hashtags to reach more people who care about our cause. Don't forget to tag @ShineUKCharity on Facebook and Twitter, and use #TeamShine to connect with other fundraisers.
Make the Most of Instagram: Upload photos that engage people at every step of your journey. Use hashtags strategically to help your posts reach people who might become new supporters of Shine.
Wear Your Support Proudly: If you have Shine branded items like T-shirts, running vests or cycling jerseys, wear them in your photos. Consider using Shine balloons, collection tins, or other materials that help people instantly recognise what you're supporting.
Beyond Social Media: Local Publicity Ideas
Your local media wants to hear from you. Newspapers, radio stations, television programmes and community websites all value human interest stories, and your fundraising efforts make compelling content.
Contact them through their websites or give them a call directly. Local media coverage can significantly increase donations for your charity event and help more people discover Shine's important work.
We're Here to Support You
Your regional fundraiser is ready to help you maximise your fundraising potential. For additional support with promotion ideas or any other aspect of your fundraising, please email fundraising@shinecharity.org.uk.
Remember, every effort you make to promote your fundraising helps us reach more families who need our support. Your commitment to spreading the word makes a real difference to people living with spina bifida and hydrocephalus.
Ready to take the next step? Make sure you're staying safe and legal throughout your fundraising journey by exploring our additional guidance below